Sweaty Betty

OUR VISION

Sweaty Betty was founded in London in 1998 with one clear mission: to inspire women worldwide to feel strong, stylish and confident. From day one, we believed that sportswear could be more than just functional. It can make you shine, give you strength and help you move in a way that feels right for you.

We believe that movement doesn’t have to be about performance, but a way to find balance. Whether you choose yoga, Pilates, running or simply a stroll through the city: our clothing supports you in every movement. With flattering fits, innovative fabrics and designs that take you effortlessly from workout to everyday life, we help you not only perform well, but feel good too.

What we stand for

Female empowerment: our brand is built by women, for women.

Style meets performance: every collection combines technical innovation with flattering, fashionable designs.

Sustainability in motion: more and more of our products are made from recycled and sustainable materials.

Community first: we’re building a global network of women who inspire and motivate one another.

FROM A LONDON BOUTIQUE TO A GLOBAL BRAND

What began as a small boutique in Notting Hill has grown into an international brand with over 80 shops and a strong online community. Today, Sweaty Betty is a household name in the UK, the US and Australia – and now in the Benelux too. Our collections are worn by millions of women who are looking for comfort and performance without compromising on style.

THE NEXT STEP

With our launch in the Benelux, we want to inspire even more women to find their strength – in the studio, on the street or simply at home. Sweaty Betty is here to guide you, support you and make you feel that you’ve got what it takes.