Privacy policy High Demand Brands


  1. This privacy policy (“Privacy Policy”) regulates the processing of your personal data as a part of your use of our Website (the “Website”) and the accompanying services (jointly referred to hereinafter as “Services”). This processing is performed by High Demand Brandsas data controller, with registered office at Ambachtsstraat 15, 3980 Tessenderlo ("we”, “our"), listed with the CBE (Crossroads Bank for Enterprises) under number 0444.041.650 in accordance with the applicable legislation relating to the protection of personal data.
  2. By using our Website and/or our Services, you acknowledge that you have carefully read this Privacy Policy and that you unreservedly agree with it. We reserve the right to regularly change the Privacy Policy as we deem fit. Such change will be communicated through the Website. 
  3. By clicking the privacy opt-in check box on the forms on the Website, you declare that you have indeed read this Privacy Policy and agree with it. You declare that you understand with what objectives your personal data is processed. You also agree with the fact that your continued use is understood as continued permission. You can withdraw your permission at any time by addressing a request to
  4. Remember that we can use so-called “cookies” or similar technology as part of the Website and/or the Services. Cookies are small text files that are stored on the hard drive of a device and that contain certain information, which sometimes includes personal data. For more information regarding our use of cookies, please read our cookie policy (LINK).
  5.  This Privacy Policy was last updated on 17 April 2018.


  1. We process personal data relating to you when your use the Website and/or Services.
  2. In principle, we obtain the above-mentioned personal data directly from you. We do not send any personal data that you provide through the Website to any social media providers, unless you agree to this. In addition to the above-mentioned objectives, we can also process your personal data:
    1. to provide you in a personalised and efficient manner with the information on products and services that you request, either through the Website, by email, by telephone or through social media channels;
    2. to process your personal data so that we can provide the Services;
    3. for direct marketing purposes, i.e. to be able to provide you with targeted communication, promotional and other offers and any other advertisements that we or our selected partners may have available. We will ask your prior permission for this;
    4. to perform statistical analyses to improve our Website and/or Services or to develop new products or services;
    5. to provide to a financial institution or payment service provider, to enable your financial institution and the payment service provider to fulfil his, her or its statutory obligations; 
    6. to transmit to the police or the judicial authorities as proof of possible crimes or if there are founded suspicions of an unlawful deed or crime that you committed by means of your registration in or the use of the Website or the Services;
    7. within the context of a possible merger with, acquisition of/by or demerger by a third party, even if such third party is outside the EEA.
  3. If and when your registration on the Website or use of the Website or Services can be regarded (a) as a breach of the terms and conditions of the intellectual property rights or any other right of a third party, (b) a threat to the security or integrity of the Services, (c) a danger to our or our subcontractors’ Website, Services or systems as a result of viruses, Trojan Horses, spyware, malware or any other form of malicious code, or (d) in any manner whatsoever illegal, unlawful, discriminatory or insulting, we may process your data in our own interests, in our partners’ or in third parties’ interests.


  1. We do not send your personal data to third persons in a way that you can be identified without your express permission to do so if this is not necessary to provide the Services.
  2. We can rely on external processors to offer the Website and/or Services to you. We ensure that third-party processors may only process your personal data on our behalf and pursuant to our written instructions. We guarantee that all external processors are selected with the necessary care, so that we can rest assured of the security and integrity of your personal data.
  3. We can transmit anonymised and/or aggregated data to other organisations that can use these data to improve products and services, and to organise bespoke marketing, presentation and the sale of products and services.


  1. We and our external processors will only process your identifiable personal data in the EEA.
  2. We can transfer our anonymised and/or aggregated data to organisations outside the EEA. If such transfer is made, we shall ensure that there are appropriate guarantees to warrant the security and integrity of your personal data, and that all personal data rights that you might enjoy under applicable mandatory law are guaranteed.


  1. Wij zullen ons uiterste best doen om alleen de persoonsgegevens te verwerken die nodig zijn om de in deze Privacy Policy vermelde doeleinden te bereiken. Wij zullen uw persoonsgegevens op een wettelijke, eerlijke en transparante manier verwerken. Wij zullen ons uiterste best doen om de persoonsgegevens accuraat en up-to-date te houden.
  2. Uw persoonsgegevens worden alleen verwerkt zolang als nodig is om de in deze Privacy Policy vermelde doeleinden te bereiken of tot het moment waarop u uw toestemming voor de verwerking ervan intrekt. Hou er rekening mee dat de intrekking van de toestemming kan impliceren dat u niet langer in staat bent om de Website en/of Diensten geheel of gedeeltelijk te gebruiken. Als u zich bij onze Website heeft geregistreerd, zullen wij uw persoonsgegevens verwijderen als u uw profiel verwijdert, tenzij een wettelijke of reglementaire verplichting of een gerechtelijk of administratief bevel ons dat zou verhinderen.
  3. Wij zullen de gepaste technische en organisatorische maatregelen nemen om uw persoonsgegevens veilig te houden tegen ongeoorloofde toegang of diefstal en tegen onopzettelijk verlies, manipulatie of vernietiging. Toegang door ons personeel of personeel van onze externe verwerkers is alleen mogelijk op een need-to-know-basis en is onderworpen aan strikte geheimhoudingsverplichtingen. U begrijpt echter dat de zorg voor veiligheid en beveiliging slechts inspanningsverplichtingen naar beste vermogen zijn, die nooit kunnen worden gegarandeerd.


  1. You have the right to request access to all the personal data that we process about you. However, requests for access that are clearly submitted with a view to causing us inconvenience or damage will not be dealt with.
  2. You have the right to request that any personal data about you that is incorrect or inaccurate be corrected free of charge. If you have registered on our Website, you can personally correct much of such data through your profile. If such a request is submitted, you must also enclose proof showing that the personal data for which you request correction is incorrect.
  3. You have the right to withdraw previously granted permission for the processing of your personal data. You can withdraw your permission at all times by sending an email to, or by removing your profile (if applicable).
  4. You have the right to request that personal data relating to you be removed if this is no longer needed in the light of the objectives that are outlined in this Privacy Policy or if you withdraw your processing permission. However, you must consider that a removal request to us will be assessed in the light of statutory or regulatory obligations or administrative or judicial orders, which may prevent us from removing the respective personal data.
  5. Instead of requesting removal, you can also request that we restrict the processing or your personal data if (a) you dispute the correctness of such data, (b) the processing is unlawful or (c) the data is no longer necessary for the objectives stated but you need it to defend yourself in judicial proceedings.
  6. You have the right to object to the processing of personal data if you can show that there are serious and justified reasons regarding special circumstances warranting such an objection. However, if the envisaged processing is noted as direct marketing, you have the right to object to such processing free of charge and without giving any reason for this.
  7. If you wish to submit a request to exercise one or more of the above-mentioned rights, you can send an email to Such request must clearly state what right you wish to exercise and why. It must also be dated, signed and accompanied by a digitally scanned copy of your valid identity card showing your identity. We will notify you immediately when such request has been received. If it appears that the request is founded, we will grant the request as quickly as is reasonably possible and no later than thirty (30) days after the request has been received.
  8. If you have a complaint regarding our processing of your personal data, you can always contact us at the following email address If you are still dissatisfied with our answer, then you are at liberty to file a complaint with the competent data protection authority, the Belgian Privacy Commission. For more information, go to